Week 5

$100 challenge - we pivoted again, we are going to make and sell chocolate covered strawberries, pretzels, and Oreo truffles. This should be a good turn with valentines day coming up, and people usually like chocolate covered anything anyway.

This week started out with a talk from Elder Wirthlin called "Earthly Debts, Heavenly Debts". He talks about how we need to pay our earthly debts, and that there is no real need to accumulate a large amount of debt. Then he talks about Heavenly debts, and how these are not easily repaid, and that most we will never be able to repay. The Lord will bless us any time that we do right, and when we try to repay that, he blesses us again, because we have to do right in order to repay, and so heavenly debts are eternal.

We also read the case of Italia Factoria. This is a case study about a restaurant that Bro. Nygren started with other members of his family. It is a start up restaurant that was modeled after the Tomato Cafe, and Fazolis. Creating this restaurant was a way to break out from the former place of employment and be able to branch out on their own. The idea of an Italian buffet with a drive through option for pasta on the go were excellent ideas, and also using exciting property that was already under the company was an excellent move as well.

Next we talked about suggestive selling, and that two ways to sell to customers that you already have include up selling and bundling items. Up selling is trying to play on the needs of your customers, and try to talk them into buying the next step up from what they ask for. Bundling items is an easy way to move product, and help the customers save a bit of money. This is also affective if they are used together.

Acton Hero - Ken Zolot
Anything is possible if you focus your energies on what you want to do.
You are dealing with human beings.
Ask yourself, " who cares about this, what problem are you solving"
Don't fail to listen to feedback from your market

Acton Hero - Henry Stein
You need to find people that think of work as a game
You don't need very many passionate employees, they will do the work needed and inspire others to do better